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When a company like AVG releases a new product there are three guiding principles that we have to keep in mind.

The new offering needs to draw on our existing expertise and utilise the resources that we are best known for. Secondly, any new product has to bring something new to users and answer a clearly identified need with an effective solution. Lastly, new product releases for AVG have to embody the tried and trusted theory that prevention is better than cure. 

Today we are announcing the public beta of AVG's Threat Labs. It’s our new threats information portal, which is a proactive and preventative approach to IT protection that has evolved from our LinkScanner real time surf-and-search technology. 

So what is it? Well AVG Threat Labs is a powerful and innovative website that merges the quantitative web threat detection data AVG routinely collects from our user base of more than 100 million individuals (through a nifty tool called LinkScanner) with consumer feedback, or as we like to call it "reputational data".

When a user submits a URL directly into the Threat Labs search box, the website is analyzed on the basis of an immediate real-time scan as well as information aggregated from AVG LinkScanner’s threat detections of the web and its reputational data.

AVG users with LinkScanner already installed are protected in real-time from sites containing malware. Threat Labs complements this software by enabling the user to type in the URL of a specific Web site to gather more information.

Users not currently using AVG software still benefit from visiting Threat Labs as this unique tool provides an instant and complete safety analysis of a Web site including detection statistics, a detection timeline, an analysis of linked sites and a detection map.

If a more detailed analysis is needed, a description is available of which threats have been detected, over what period they have been identified, and how they actually manifest themselves on users' machines. 

Over time Threat Labs will be able to present a week-by-week breakdown of the type of threats lurking on a site such as fake data encoding and links to exploit sites or the JavaScript obfuscations and concealments often used by hackers to conceal malicious code. 

And soon it will be able to produce monthly reports of the most dangerous websites on the net for picking up new web threats – a really useful resource for security-minded web consumers and security professionals.

And all of that happens in the blink of an eye. Well, in the time in takes for you to hit return and give us a couple of seconds at least!